Apple accelerates USA investment and job creation

A sheet metal fabricator saw-cuts material for Apple’s data center expansion in Reno Nevada

Before his election, President Donald Trump singled out Apple for criticism on more than one occasion, taking the company to task for - among other things - manufacturing its iPhones in overseas factories and fighting the U.S. Department of Justice in court over the security of an iPhone seized after a mass shooting in California.

Apple said on Thursday that it will not hold a bidding process when it chooses the site for a planned new United States campus, marking a stark difference from the public contest that Amazon.com has held for its second headquarters. An announcement from Apple this week is the latest and largest example that reform is working as supporters promised, not least in bringing back capital to the United States.

Apple has declared a plan to develop a new campus and generate about 20,000 new jobs in the US. "Great to see Apple follow through as a result of TAX CUTS", Trump wrote on Twitter.

An Apple spokesman confirmed that the company does not plan to hold a bidding process for the new campus, after Apple chief executive Tim Cook said on Wednesday that he did not want "an auction kind of process".


If Apple's overall capital expenditures continue to expand at the same rate expected this year, the $30 billion investment in the United States could represent about a third of its capital expenditures over the next five years. The new data center will serve as support for Apple's existing facilities in the state.

Over the next five years, Apple said it would focus its capital spending on three areas: direct employment, suppliers and manufacturers, and the "fast-growing app economy".

Cook's comments came shortly before Amazon announced the shortlist of the 20 cities for its new HQ2 headquarters. Chicago Mayor Rahm Emanuel told reporters on Wednesday, "We're going to go compete and we're going to put our best foot forward" to compete for an Apple campus.

Apple has not said whether it had settled on a new campus location yet, and it did not make any commitments on the size of new spending or hiring specific to the campus. Apple said the new campus will initially house customer support operations. Apple yesterday said it had just broken ground on a new facility in Reno and also recently announced a new data center project in Iowa.

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