CES 2018 Highlights: Amazon, LG, Asus and Many More Announcements

Uprezzing is going to be a crucial part of plugging the 8K content gap

CES has often been the launchpad for several new technologies and this year, Samsung hopes to catapult the concept of modular TVs to the mainstream with an enormous 146-inch TV. It also showcases some of the latest and most advanced TV display technology Samsung has ever presented to the wider world.

While voice assistants may not be as flashy as a TV the size of a wall, they are a useful feature for consumers, according to Forrester's Nail. Brand new designs from Samsung included an 85-inch 8K model, the Q9S Series. In the long term, analysts in the industry see microLEDs eventually win over OLEDs and QLEDs, but for now microLED TVs would be a costly proposition. The company unveiled the LG Gram laptops, OLED and Super UHD LED TVs and even a Smart display powered by Google Assistant.They also announced the Smart ThinQ speaker which has Google Assistant built in. The Wall is possibly the first large television from this or any brand to, supposedly, come equipped with a technology called modular Micro LED, in which LEDs on the display can be lit up individually with colors appearing more vibrant than ever before and with flawless infinite contrast due to a complete lack of backlight technology. This can be a problem for OLED screens as, unlike LCD displays which have own backlight, the light for an OLED screen is created by the pixels themselves - which, in the case of an 8K display, are tiny. With Cinema Screen Samsung claims a brightness of about 500 nits, half that of its standard HDR TVs and lower than OLED. It can transform into any size, and delivers incredible brightness, colour gamut, colour volume and black levels. This results in a high contrast footage that is better than the traditional LCD screens.

CES 2018 Highlights: Amazon, LG, Asus and Many More Announcements
CES 2018 Highlights: Amazon, LG, Asus and Many More Announcements

Few of the new TVs will cost as much as Samsung's 146-inch, modular, Micro LED television, dubbed The Wall, however, but the company also revealed it would also launch an 85-inch 8K television in Australia later this year.

Samsung is planning another press event in March, where more details about The Wall will be given.


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