Cindy Crawford Remakes Famous Pepsi Commercial for 2018 Super Bowl

Stefanie Keenan  Getty Images

Last year, the Purchase, N.Y. -based company benched Pepsi for the big game, giving the high-profile in-game ad time to its new water brand LIFEWTR as health-conscious consumers sought out lower-calorie sparkling and flavored waters.

Pepsi announced today that the company is bringing back their ultimate spokesperson-not Kaia, the supermodel's look-a-like daughter, but Cindy herself, in a new television advertisement for the soda that will air during Super Bowl LII as part of the "Pepsi Generations" campaign.

The recently recreated commercial will air during the broadcast of Super Bowl 52 on February 4 with just a few changes to the original.

Like she does in the original, Crawford sips on a Pepsi at a gas station, but that signature white tank top is missing.

The campaign, which will also feature other celebrities that have been part of Pepsi's marketing in the past, rolls in 55 markets across the globe and will include live pop-ups at various events across the US beginning with the Super Bowl in Minneapolis.


The Pepsi Super Bowl 2018 ad is one of the first ads to absolutely looking forward too.

Crawford is aware that her Pepsi spot has become a pop culture classic.

Photographed by fashion great Mario Testino, the effort features the 40-something Moss with the 20-something Hadid together for the first time, in an ad campaign it says emphasizes the luxury shoe brand's multi-generational appeal.

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation", said Chad Stubbs, vice president, marketing, Pepsi Trademark, North America. According to Pepsi, 2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives.

"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", Crawford remembered about the original and the massive impact it had. This is the sixth year Pepsi is sponsoring the Super Bowl Halftime Show. The 18-year-old will appear in the newest Super Bowl Pepsi ad alongside the iconic model.

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