Diet Coke Announces a Fab Four

Diet Coke

"We're contemporising the Diet Coke brand and portfolio with sleek packaging and new flavours that are appealing to new audiences".

Diet Coke - the same crisp, iconic taste launched in 1982 O.G. Diet Coke - isn't changing. The new varieties will sell in eight-packs and as on-the-go singles.

FEELING fruity? Diet Coke is releasing four new flavours, including Zesty Blood Orange, Feisty Cherry, Ginger Lime and Twisted Mango. Coca-Cola said they spent years trying out more than 30 different combinations - from tropical to citrus to botanical - and tested them on more than 10,000 people when picking the new flavors. A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said. "We want to build on the success of the brand to date, reminding people of what makes it so special".

On top of that, there's going to be a new can design, meaning this...

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero past year, and its recent introduction of Fuze Tea to Europe.

Fizzy drink fans in the United States and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.


The cans also contain the same volume despite the change in shape.

Shares of Coca-Cola Bottling Co Consolidated (NASDAQ:COKE) opened at $203.96 on Friday.

Coke says the new look could help attract new drinkers beyond the product's core consumers.

Sure, Diet Coke's great, but what if we had it in a bunch of flavours aimed specifially at millennials?

The new look also features a dynamic asset Sommerville and his team named the "High Line": a vertical red band that flows through Diet Coke packaging and into all communications, from outdoor advertising to social media.

Starting in February, Canadians will be able to try all four of the new flavours (as well as the original flavour), which will be available in slimmer, silver cans, with the logo now running down the can vertically instead of horizontally.

Related News:

  • Exercise increased caution while traveling to India: US issues new advisory

    Exercise increased caution while traveling to India: US issues new advisory

    Embassy Havana employees have been targeted in specific attacks", suffering "significant injuries as a effect of these attacks". The UK, France and China were included in Level 2 - Be aware of heightened risks to safety and security.
    Kwara United players, officials involved in auto crash

    Kwara United players, officials involved in auto crash

    The club president told newsmen on that God had been faithful to the team. They were returning to their base in Kwara when the accident occurred.
    French kosher store burns down, revives fears of anti-Semitism

    French kosher store burns down, revives fears of anti-Semitism

    Albert Elharrar, president of the Creteil Jewish community, told the AP the manager of the shop is Muslim . France is home to Europe's largest Jewish population, estimated between 500,000 and 600,000.
  • Camila Cabello Reacts to Fifth Harmony's MTV VMAs Jab

    Camila Cabello Reacts to Fifth Harmony's MTV VMAs Jab

    I was just like, 'What? Fifth Harmony announced her departure in December 2016 after four years and a half years of being a team. On Friday morning, Camila Cabello stopped by Good Morning America to perform a track from her recently released LP, Camila .
    Kevin Gates Is A Free Man

    Kevin Gates Is A Free Man

    He posted to Instagram for the first time since his released Wednesday morning - an all-black image that says "I'm him". Before that sentence was complete, he was arrested for an outstanding warrant in IL for felony gun charges.
    Ethiopia Announces Release of All Political Prisoners

    Ethiopia Announces Release of All Political Prisoners

    The government in Addis Ababa has been denying imposing political restrictions. In recent months, a spate of ethnic clashes have also taken place.
  • Irish abortion plan 'may be step too far'

    Irish abortion plan 'may be step too far'

    Mr Varadkar said there were diverse views at cabinet during a discussion about the likely referendum on the Eighth Amendment. Health minister Simon Harris has suggested that the date could be May 25 if there are no delays in the Dail.
    China's trade with North Korea tumbles over United Nations  sanctions

    China's trade with North Korea tumbles over United Nations sanctions

    Trump has derided the North Korean leader as a "maniac" and referred to him as "little rocket man". Trump has in the past called Kim "short and fat" and "a bad dude".
    Kentucky point guard Quade Green ruled out for Texas A&M game

    Kentucky point guard Quade Green ruled out for Texas A&M game

    Kentucky had several good stretches of zone defense, especially late in the game . 28-27 - UK's rebounding advantage on the night. He followed up his impressive game at Tennessee with 16 points, four rebounds, three assists and two steals against the Aggies .
  • Jeff Bezos writes big check to help 'dreamers'

    Jeff Bezos writes big check to help 'dreamers'

    They also must pay out-of-state or worldwide tuition, which often more than three times in-state tuition in more than 15 states. Dreamers receive a total of $33,000 in scholarship aid over four years to help pay the cost of tuition, fees and books.
    Tamil Nadu transport strike called off

    Tamil Nadu transport strike called off

    Temporary drivers have been called and auto drivers are also employed in some places of the state to drive buses. Following the Court's intervention, strike was effectively called off late last night.
    Nebraska cracking down on sex trafficking

    Nebraska cracking down on sex trafficking

    D'Souza had never heard of human trafficking and specifically never of labor trafficking. We take you in individually so that there is no one in there trying to answer for you.


Most liked

Biggest drop in housing prices in a decade
Except Ahmedabad and Hyderabad , other major markets recorded a fall in prices ranging from 2% to 7%, the report says. However, since developers are not launching new projects rapidly, the impact on unsold stock has been positive.

Starz Officially Developing 'John Wick' TV Series; Keanu Reeves To Appear
However, the show will exist "side-by-side" with the John Wick films, as far as the timeline does. The Continental will focus on the hotel for assassins from the first two John Wick films.

U.S. blocks Alibaba's Ant Financial Acquisition of MoneyGram
However, the USA government has blocked the acquisition of Moneygram over national security concerns, according to " Reuters ". The companies couldn't obtain approval from the Committee on Foreign Investment, MoneyGram said in a statement .

Missouri prosecutor to probe Missouri governor over affair
According to KMOV , Greitens has admitted to having an affair but has not confessed to the other allegations. His GOP campaign for governor in 2016 promoted, in part, his character and his belief in family values.

Diet Coke gets millennial makeover, launches four new flavors
In other news, insider J Alexander Douglas, Jr. sold 338,009 shares of the stock in a transaction dated Wednesday, November 8th. Several other institutional investors have also sold shares of the company. 66 funds opened positions while 223 raised stakes.

Magellan Midstream Partners, LP (NYSE:MMP) Steadying Above Moving Averages
Earnings per share (EPS) shows a trader what portion of a company's profit is allocated to each outstanding share of common stock. The company has a debt-to-equity ratio of 1.12, a quick ratio of 0.84 and a current ratio of 0.84. (NYSE:PM) for 5,599 shares.

Amazing Video Shows Toyota Prius Surfing California Mudslide
Crews on Friday continued to dig through the rubble to look for survivors. The auto was mucked up and scratched, but still functions fine.

Jeff Bezos, the richest man in the world
Bezos's rise to the top has been a quick one: Last March , he was listed as the second richest person, at $75.6 billion. Gates in now second on the Bloomberg Billionaires Index of the world's richest people as of Thursday, at $92.7 billion.

Crumbs... royals hid gems in a biscuit tin during the Blitz
Her Majesty Queen Elizabeth II (Elizabeth Alexandra Mary), is the Head of State of the UK, Canada, Australia and New Zealand. Describing the crown as "unwieldy", the Queen explained how it was adapted after the death of her father to fit her.

Liverpool forward Salah issues response to Real Madrid
The Guardian's Sid Lowe laid out the payment plan making up Coutinho's sale, with £106 million of that fee arriving up front. Salah told Soccer Laduma: "Well, I have heard so many rumours it does not bother me any more".

NITI Aayog's Interactive Session on Economic Policy
NITI Aayog Vice Chairman Rajiv Kumar on Wednesday said the government will now focus on raising the incomes of farmers. Finance Minister Arun Jaitley thanked the participants for their thought-provoking suggestions.

What really happened when Mariah stole Meryl Streep's chair
See? Meryl Streep sat on Mariah Carey . "Love you so much", one of her fans gushed about her radiant beauty and awesome body.

Kinder Morgan (KMI) Coverage Initiated at Bank of America
Alternatively, you can use the Price-to-Earnings ratio (P/E) to compare against others and to gauge growth potential. The stock has a market capitalization of $42,160.00, a P/E ratio of 33.71, a P/E/G ratio of 1.36 and a beta of 0.62.

Cosmic dust, not 'alien megastructure', veils star
Variable star KIC 8462852, also known as Tabby's Star and Boyajian's Star, is located more than 1,000 light years from Earth. This isn't the first time researchers have put forward the idea that dust is responsible for the dimming of Tabby's Star.

Higher speed passenger train service begins in South Florida
In addition to the launch date, Brightline also announces the promotion of Patrick Goddard to company president. Construction for the Phase 2 Orlando route is expected to begin in early 2018, says All Aboard Florida.