Diet Coke Announces a Fab Four

Diet Coke

"We're contemporising the Diet Coke brand and portfolio with sleek packaging and new flavours that are appealing to new audiences".

Diet Coke - the same crisp, iconic taste launched in 1982 O.G. Diet Coke - isn't changing. The new varieties will sell in eight-packs and as on-the-go singles.

FEELING fruity? Diet Coke is releasing four new flavours, including Zesty Blood Orange, Feisty Cherry, Ginger Lime and Twisted Mango. Coca-Cola said they spent years trying out more than 30 different combinations - from tropical to citrus to botanical - and tested them on more than 10,000 people when picking the new flavors. A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said. "We want to build on the success of the brand to date, reminding people of what makes it so special".

On top of that, there's going to be a new can design, meaning this...

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero past year, and its recent introduction of Fuze Tea to Europe.

Fizzy drink fans in the United States and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.

The cans also contain the same volume despite the change in shape.

Shares of Coca-Cola Bottling Co Consolidated (NASDAQ:COKE) opened at $203.96 on Friday.

Coke says the new look could help attract new drinkers beyond the product's core consumers.

Sure, Diet Coke's great, but what if we had it in a bunch of flavours aimed specifially at millennials?

The new look also features a dynamic asset Sommerville and his team named the "High Line": a vertical red band that flows through Diet Coke packaging and into all communications, from outdoor advertising to social media.

Starting in February, Canadians will be able to try all four of the new flavours (as well as the original flavour), which will be available in slimmer, silver cans, with the logo now running down the can vertically instead of horizontally.

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