Google Assistant Just Won CES 2018, and Alexa Should Be Worried

Google will have a stand-alone booth at the event for the first time in a long time. Alex Wong  Getty Images

"When you require gathering together the family in the morning, just say 'Ok Google, broadcast it's time for school!' and your memo will broadcast to all Google Assistant-supported devices in your home", Product Manager of Google Home, Alex Duong, claimed to the media in an interview at an event. Said Erickson, the higher the profile of Google Assistant on consumer electronics, the more the undeniable need for other developers to incorporate it into their gadgets will be.

Audio equipment maker Klipsch had a sizable presence at this year's CES. The technology will be introduced in four new display devices this year, including JBL, Lenovo, LG and Sony.

The smaller model measures 263x142x111mm, while the 10in is larger in every respect, at 311x174x136mm. Experts expect as more devices come online, the threat they pose will likely grow. The device will not respond to the wake word, nor respond to the action button, until you reactivate the microphone by pushing the microphone on/off button again. "The risk with adding a display is that you're making it a little close to being a computer", he said. To that end, if Google Assistant is going to be pervasive, then it has to be in a lot of different devices - not just in terms of functionality, but also form. The retail site will sell Google's products and will also sell the Nest smart thermostat, and Google's Assistant will be the main focus of the site. When two speakers are paired together, they will use WISA's ultra-low latency signal to create a stereo pair.

Naturally, everything works neatly through your Google account, pulling through contacts from your phone and video recommendations from your YouTube account. Sony announced a few new pairs of headphones like what it's calling the world's first noise cancelling truly wireless earbuds that are also splashproof, and Audio-Technica launched a complete new lineup of headphones for this year which actually contains quite a few new pairs.


It's worth noting that despite appearances, this isn't tablet, and it isn't running Android.

Most of the Assistant-exclusive functions one would imagine when using voice commands from Android Auto have already been working, and it even used the Google Assistant animation previously.

What we have seen is impressive though. The latest device to feature Google Assistant is the smart multicooker GKM9000 that features its own 7-inch LCD touchscreen. The user experience seems smooth, with great integration of the display and video options, and Google Assistant remains the virtual assistant to beat.

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