Holidaymakers can pay to bag the best sunbed

Thomas Cook

With "Choose Your Favourite Sunbed", the travel agent said it was trialling the scheme in three Thomas Cook own-brand hotels from the end of February and it will be available in 30 own-brand hotels for summer 2018.

Thomas Cook customers will be able to pre-book their sunbed for €25 which could mean towel wars become a thing of the past.

"Unfortunately, we can't guarantee everyone will be offered this option due to operational reasons", the London-listed company said, adding the remaining sunbeds will remain available for those who opt not to use the scheme.

British travelers to southern Europe have long complained that diehard sun worshippers - especially the German ones - get up early and claim loungers as soon as hotel pools open and hog the spaces all day, even when they aren't beside the water.

Thomas Cook, the British travel company credited with inventing the package holiday, points no fingers, sticking with careful neutrality.

They will then be given that lounger for their entire stay in the hotel, eliminating the need to trek down to the pool with a towel at the crack of dawn.

The firm's United Kingdom managing director, Chris Mottershead, said: "Holidaymakers today want to personalise their package, mixing and matching the elements that best fit their needs and lifestyle".

"Holidaymakers today want to personalise their package, mixing and matching the elements that best fit their needs and lifestyle", he explained.

For customers who do not want to pay the premium, a proportion of sunbeds at those hotels will not be part of the scheme.

Chris Mottershead, Thomas Cook's United Kingdom managing director, said the new scheme will particularly help "families that want to secure a number of beds together in a specific spot".

What do you think of Thomas Cook's new service?

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