Opposition party in South Africa storms H&M stores over offensive ad

Cops on standby as EFF goes on H&M rampage

Members of the Economic Freedom Fighters protested and trashed H&M stores in Gauteng on 13 January 2018 after a racist advert sparked outrage. "Police had to intervene and dispersed the group of protesters by firing rubber bullets", Colonel Lungelo Dlamini said.

In Menlyn, protestors had also managed to enter the shop and threw clothing around.

Video footage posted to social media on Saturday (local time) showed members of the Economic Freedom Fighters - a socialist South African political party - outside the Clearwater Mall in Johannesburg blocking access to the store.

Police officers have been deployed to monitor the situation and safeguard shoppers, but they have no idea when the protesters would leave. "We are going to be here, but the security has told us everything is fine", he said. We don't want them to say anything to us, we are telling them to close the shop. The H&M signage outside the shop had been broken and red fragments were still on the floor.

He proudly tweeted out pictures of the damage done to H&M stores.


The global retailer, which has 4,500 stores in 62 countries, opened its first store in Africa two years ago and immediately found itself at the centre of a public backlash when it failed to feature any black models in its advertising.

But many have already pledged to boycott the store, as The Weekend - a Canadian R'n'B star who produced menswear collections with the chain - said he was cutting ties with the company.

The Swedish fashion chain withdrew the green £7.99 top on its United Kingdom and U.S. websites after it caused uproar and quickly issued a statement apologising to "anyone it may have offended".

"Apology se gat", he said. One person reported seeing EFF supporters looting the store before police arrived, evacuated the store and closed it, with some protesters still inside.

Menlyn Park shopping centre management will release a statement in due course.

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