Sony's 2018 4K TVs are adding Dolby Vision to their OLED formula

REUTERS  Rick WilkingLG's new line of smart TVs will have Google Assistant and Alexa integration for the first time

Except ours, of course, as we had a chance to treat our eyes to the concepts LG Display brought to CES 2018. The display measures 65 inches in size. LG calls the design aesthetic "picture-on-wall" and, put in front of a non-techy, it would definitely give the illusion of a handsome art display.

The OLED display boasts a insane resolution of 7680×4320, or with 33 million pixels, which is a tiny 16x more than FHD (1920×1080) and four times more than UHD (3840×2160).

What does this all mean for us smartphone enthusiasts?

The new TVs are brighter too: up to 4,000 nits, which is four times brighter than last year's range.

There aren't a whole lot of concrete details on the prototype as yet, but in the event pricing details are announced, you'll likely have to remortgage your house/sell several organs to afford one. It's a bit smarter and better looking with its new Alpha 9 processor powering advanced clarity and color processing, and while HDR performance hasn't received a major boost in power, it still looks tremendous compared to other competitor's OLED screens. Will it be the best screen you've ever laid eyes on?


For now, we're just excited to see Panasonic get back in the TV saddle. "LG is especially predicted to showcase more OLED TV lineups with diverse sizes and width", said Noh Kyung-tak, an analyst at Eugene Investment & Securities. Even as smartphones have begun to reach their limits of acceptable size and see diminishing returns as display resolutions push higher, TVs just keep getting bigger, sharper, and thinner. As OLEDs are self-emissive and therefore less affected by aperture ratio, they are optimal for 8K panels.

LG had its own jaw-dropping TV, although it was more compact. LG Display wasn't exactly keen on people pawing at its screen, but it genuinely felt like I could reach out and touch the images being flashed in front of my eyes.

"The successful development of the world's first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED", said In-Byung Kang, Executive Vice President and Chief Technology Officer at LG Display.

An OLED panel comes with several advantages over traditional LCDs.

There have been some monitors showcased at CES in the past year which can be bent a little, but LG's is the first one that can actually be rolled like a tube.

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