Teens risk their lives with laundry pods challenge

Dangerous challenge on social media focusing on laundry pods

Kids and teenagers have appeared on the internet biting into detergent pods as part of a new and alarming social media trend.

Back in April 2016, a study published in Pediatrics Monday found that there was a rise in the number of children getting their hands on the bright coloured pods and it was having devastating effects on them.

Since the introduction of laundry detergent pods into the United States in 2010, poison control centres in the country have noted an increase in the number of cases for detergent ingestion. Teens have even posted videos of the stunt online. The end of the video shows a guy consuming a bowl of pods before being ushered off by an ambulance saying, "I don't regret it". Ideas, and even dares about eating the pods followed on Reddit and Twitter.

In others, they're seen "cooking" the pods over the stove or using them as pizza toppings.


Previously children 5 and younger were considered to be most at risk; the small packets were sometimes mistaken for candy, and poison control centers received reports of more than 10,500 exposures to young children in 2017.

The data identified life-threatening problems that occurred only when children were exposed to packets of laundry detergent, including cases of children who stopped breathing, went into comas or suffered cardiac arrest. These are people who are going out and actively going to look for them to ingest them. "Ending up in the emergency room is no joke", said Aleguas, USA Today reported.

"Our laundry pacs are a highly concentrated detergent meant to clean clothes, and they're used safely in millions of households every day", the statement read.

Tide has a page on its website dedicated to, advising consumers to drink a glass of water or milk if a product is swallowed and call for help.

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