Apple buys Texture, a digital magazine subscription service

Apple Senior Vice President Eddy Cue who runs its media business    
   Asa Mathat

Apple is taking the full company including employees and Apple didn't indicate any plans to change Texture after the deal closes.

"One of the things that you have to realise for yourself is we don't know anything about making television, so what skillsets does Apple bring to that?"

A huge fan of basketball who has frequently been seen at Golden State Warriors games, Cue also said that a new sports feature will be coming to the TV app this week for March Madness, and that Apple thinks that it can make the sports experience "so much better" than it now is.

Eddy Cue, Apple's senior vice president of Internet Software and Services: "We're excited Texture will join Apple, along with an impressive catalog of magazines from numerous world's leading publishers".


In statement on Monday, Apple senior vice-president Eddy Cue said "we are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users". The Cupertino, California, company aims to top $50 billion in annual services revenue by 2021, and a magazine subscription service would likely contribute to that.

The magazines can be downloaded and read offline.

"I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple", said John Loughlin, CEO of Next Issue Media / Texture. Texture is owned by Condé Nast, Hearst, Meredith, News Corp., Rogers Communications, and Time Inc, which founded the app and Next Issue Media as an effort to monetize digital media. Some publications available include People, Vanity Fair, Esquire, Good Housekeeping and GQ. When asked about Apple's plans for AR beyond the iPhone, Cue suggested hat his job security depended on not talking about future products - apparently the video service doesn't count - so he wouldn't answer questions about them. So be sure to check it out.

Today Apple revealed that it is to acquire the digital magazine subscription service Texture. Share your views with us in the comment.

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