ASUS & Flipkart Partner Up To Bring Zenfone Max Pro To India

Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

Flipkart's philosophy of customer eccentricity and long term partnerships has transformed the way India buys mobile phones. As part of the memorandum signed between the two companies, Flipkart will soon be showcasing a slew of the upcoming smartphone from Asus, the first of which will be the Zenfone Max Pro. Not a lot is known about its hardware for now. The new Zenfone Max Pro will be a mid-range smartphone and will be powered by the octa-core Snapdragon 636 chipset.

Once launched, the Zenfone Max Pro will be pitched against the popular Xiaomi Redmi Note 5 Pro, which also houses the same CPU.

Flipkart isn't new to exclusives. In India, online channel contributes to more than one-third of the total smartphones shipped, which is the highest ... Flipkart CEO Kalyan and ASUS CEO Jerry Shen announced the detailed of the partnership today.

E-commerce giant Flipkart on Tuesday said it was planning to grab 40% of market share by 2020 as part of its "Mobiles 40by20" strategy.


Investors in the Bengaluru-based company, including New York-based investment firm Tiger Global Management, South African media conglomerate Naspers, venture capital firm Accel and China's Tencent Holdings, have agreed to sell their stakes to Walmart.

The first step in that direction is its long term strategic partnership with ASUS that will enable the Taiwanese IT leader to design and market products that have been specially created to address Indian market needs. "With this partnership with Asus, we're multiplying those efforts by collaborating to leverage our individual strengths - data-driven research & insights, and technological prowess - to build smartphones truly customised for India", Flipkart CEO Kalyan Krishnamurthy said.

Going forward, Asus will collaborate with Flipkart to design phones for the Indian market based on consumer insights.

"Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want". Asus is meanwhile looking to gain consumer insights through the collaboration that will help it make better suited products for the Indian market in the future.

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