H&M Announces Moschino Collaboration

Moschino  Instagram

At the designer's very own Coachella party, the Swedish fashion giant revealed Jeremy Scott of Moschino as this year's guest collaborator.

H&M's creative advisor, Ann-Sofie Johansson, said that the partnership is "the ideal collaboration for fashion right now" and mixes "pop, street culture, logos and also glamour".

Gigi Hadid, a close friend of the label and its creative director since 2013, staged an Instagram Live call at the Moschino party held during Coachella's opening weekend. Prices will range from approximately £25 to £300.

"I am so excited about MOSCHINO [tv] H&M", Scott has announced. "That's a title that's been bestowed on me; I think because I believe in the democratisation of fashion, and I've found many different ways to reach people".

H&M collaborations are the stuff of dreams for folks who adore those high-falutin' fashion houses but have literal chump change for throwing at new threads.

Gigi Hadid and Jeremy Scott backstage at Milan Fashion Week Spring/Summer '18.


Other hints at what to expect includes the designer revealing to Vogue that there is a "sportswear-with-evening kind of feeling" with pieces including a silver sequinned parka dress, denim pieces, and puffers and jackers that have been reconfigured into cropped things or double-long things.

A full interview with Scott appears at H&M's website.

The range will be called Moschino [tv] H&M, which is weird but okay.

"Jeremy Scott is wonderful - he knows how to have fun with fashion, and to connect with his fans around the world", she added.

"I no longer do my collaboration line with Adidas, and sadly, until now, I haven't really had another way to service the fandom", Scott told Vogue. I carried those sensibilities to Moschino, with items like phone cases or small leather goods that are more affordable. (Balmain already had a go back in 2015.) Meaning: Scott's slightly twisted Barbies and Ken dolls, his Betty Boops and My Little Ponies, will be coming to an H&M near you November 8.

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