Jeff Bezos: Amazon Prime has more than 100 million members

The Amazon logo is seen at the Young Entrepreneurs fair in Paris

Amazon Prime has 100 million subscribers, the online retailer disclosed in a 4,300-word letter to shareholders on Wednesday.

For years, this has been one of Amazon's biggest secrets: how many people pay for the Prime membership.

Prime benefits added within the past year include two-minute order fulfillment at Instant Pickup sites, Amazon Key in-home deliveries, and free access to Double Jeopardy! Analysts have been projecting the number of Amazon's paid subscribers as around 65 million to 85 million, while the company had historically just referred to "tens of millions".

Bezos said Amazon Prime saw its best year ever in 2017, shipping more than 5 billion items worldwide with more new members signing up than in any previous year - both worldwide and in the U.S.


Amazon Prime is still growing. Prime costs $99 a year or $12.99 a month in the USA, with similar membership prices in 15 other countries.

Since 1997 Jeff Bezos has published a shareholder letter, which is considered to be a must-read by many business professionals.

"Congratulations and thank you to the now over 560,000 Amazonians who come to work every day with unrelenting customer obsession, ingenuity, and commitment to operational excellence", Bezos writes near the top of his letter, before discussing his views on the high standards he has for employees. "There's no single way to do it â€" it's a combination of many things.

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