Political ad men are dodging Facebook's new privacy rules

Lorie Shaull

Amid Zuckerberg's congressional declaration he asserted to be ignorant of what are known as "shadow profiles".

"We've seen instances where developers' apps are collecting and sending information to third parties and they are not even aware it's happening", said Mr Hardy.

Rudiantara revealed that he has communicated with representatives of Facebook in Indonesia in regards to the 1.1 million Indonesian user data breach. The incident wiped off billions from Zuckerberg's wealth while Facebook's stock prices slumped in a week.

While Zuckerberg's testimony and the privacy issues with Facebook were big news in Washington, some local users of Facebook seemed unconcerned.

"Sheryl did an unparalleled job, the best any person has ever done in any company at creating a business", said David Kirkpatrick, author of The Facebook Effect and founder of the Techonomy conference business.

"At this point, it's hard to imagine Facebook without Sheryl", Zuckerberg said in a Facebook post last month on her 10-year anniversary with the company. Facebook right now operates as take or leave it. Users of Facebook give the company broad permission to collect whatever information the operators of Facebook want for whatever reason.

She said users should be especially careful when sharing on Facebook, even if they've changed Facebook settings to make their accounts as private as possible. Zuckerberg said everyone who uses Facebook consents to what they agree to share, and has complete control of it. Then the data was sold to Cambridge Analytica, a political research firm which had ties to Donald Trump's presidential campaign.


While the face-off between Zuckerberg and federal lawmakers has come to an end, local IT experts told KOMU 8 the fallout from this case will likely continue for years to come for millions of Facebook users.

He said in this particular case, "Facebook had a technical hole in their system that allowed Cambridge Analytica to pull down more detailed information about your friend circle". Scott Steinberg, the co-founder of Data Does Good, whose users donate to non-profits through selling their anonymous Amazon shopping histories, says the haphazard public conversation over data privacy is dominated by news-making flare-ups, like the Cambridge Analytica episode.

The FTC said its probe would determine whether Facebook had "failed" to protect users' privacy. The data he transferred is utilized to make shadow profiles for both Ijaz and Sadia - so that if either goes along with, they will be recommended Ali as a companion.

Walcott told Barbados TODAY the current development was a significant one to which companies here that rely heavily on the social media network for much of their visibility should pay close attention. FB, the $480 billion, 4th largest corporate giant in the world, generates $40 billion in advertising a year by trading data about the personal lives and preferences it has harvested from account holders. With Google, Facebook effectively has a "digital duopoly", controlling 56.8% of the online advertising market, according to eMarketer.

As the prospect of regulation looms, Facebook is fortunate to have a leader who knows the Capitol corridors so well, said Michael Useem, professor at the Wharton School at the University of Pennsylvania.

"Most business owners I talk to are focused on anything other than their data security", said Mr Correia. Only a dramatic data diet can curb the worst downsides of Facebook.

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