Snapchat to redesign its app again

Snapchat is Redesigning its Redesign

Snapchat is losing users and revenue, so it needs to work fast to fix its botched redesign rollout.

The new design is being tested for the app that would move the user's friends' stories alongside the celebrity content in the Discover section once again.

The new ad format, which Snap refers to as Commercials, will be six-second video and run in specific Snapchat Shows.

Snapchat is trialing a version of the app that will place personal stories, alongside ones from celebrities or brands together on the Discover page.

As you can see in the below screenshot, the design now being tested puts content from Friends at the top of the Discover page, followed by subscriptions and other algorithmically-generated content.


To be clear, this is only a test; thus, only certain users will see the change for now. That might be true, but it seems that the Snapchat community has to scream loudly to be heard.

Everyone is talking about Snapchat, right? I know I had a hard time understanding it the first time I used ...

Snapchat now shows skippable ads throughout in-app content, and a study found that at least 69% of users nearly always skip them. A solitary tweet from Kylie Jenner about her distaste for the redesign reportedly caused a $1.3 billion drop in stock for the company back in February. Or is it just me... ugh this is so sad.

In a statement, Snap spokesperson said that the company is always working to respond to the wishes of its users and they will continue to test and add updates which they hope will users the best experience while using Snapchat.

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