Europe’s data protection law may boost demand for professionals in India

New EU privacy rules require online services such as Facebook to get consent for how personal data is accessed and shared

The Personal Data Protection Activist Max Schrems took advantage of the new data protection law in Europe to take action against the Silicon Valley giants.

Google, Facebook, Instagram and WhatsApp have been hit with privacy complaints within hours of GDPR taking effect Friday - complaints that could carry fines of up to $9.3 billion in total.

The only data you should have to share with them is data the company needs to make their service work.

"You have to have a "yes or no" option", Schrems said in an interview recorded in Vienna before he filed the complaints in various European jurisdictions.

"We see no reason why USA companies, as they strive to comply with the new European policies, can not extend the GDPR standard to American consumers", said Katharina Kopp of the Center for Digital Democracy, one of 28 activist groups endorsing a letter in that vein to major U.S. and global companies.

"We are embedding personal data protection and security in our products from the earliest stages and we are committed to complying with the EU's General Regulation on the Protection of Personal Data", said the spokesperson of Google.

"Welcome to USA Today Network's European Union Experience", the news organization posted at the top of its website, explaining that the company would not collect personally identifiable information or other data commonly used to sell online advertising.

New EU data protection rules are likely to radically change how websites use and share personal information and track users
Europe’s data protection law may boost demand for professionals in India

"The fight against forced consent ensures that the corporations can not force users to consent", he writes. Schrems, according to The Verge, has filed lawsuits against the major technology firms which seek to fine Facebook 3.9 billion and Google 3.7 billion euro (roughly $8.8 billion in dollars). The case for the new rules has been boosted by the recent scandal over the harvesting of Facebook users' data by Cambridge Analytica, a US-British political research firm, for the 2016 US presidential election.

So if you want to keep your data a little more private, don't immediately click out of that pop-up or delete that email.

Erin Egan, Facebook's chief privacy officer, said in a statement that the company has prepared for 18 months to ensure it meets the requirements of GDPR by making its policies clearer and its privacy settings easier to find.

In special circumstances, users can ask companies to delete the personal data they hold including if they believe the data is no longer serving the original objective for its collection. "In particular, the complaint singles out the way companies obtain consent for the privacy policies, asking users to check a box in order to access services". There has also been a spike in the number of job postings in the same time period for data protection roles, which have seen an increase of 143 per cent while the number of job searches for the same have risen by 188 per cent. The company did not respond to requests for comment. For instance, if this had happened a year ago, Google's parent company, Alphabet would have been charged to pay $4.4 billion, while Facebook's fine would be $1.6 billion.

One filing, made against Facebook on behalf of an Austrian woman, asks the country's data protection authority to investigate and, as appropriate, prohibit data processing operations based on invalid consent.

Updated GDPR Tools Also on Friday, Microsoft announced more progress on its various tools created to help organizations stay in compliance with GDPR rules.


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