Target removing ‘Baby Daddy’ Father’s Day cards from store

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

Target has apologized for selling "Baby Daddy" greeting cards ahead of Father's Day after upset customers called them "insulting".

The card has an illustration of a black couple on the front, and according to Saunders, was the only Father's Day card she found at Target specifically depicting people of color. "We appreciate the feedback and apologize", Target says in a statement of its own. Said Target, "It's never our intention to offend our guests with the merchandise we provide".

Target only stocked the card in half of the company's stores. Some wrote to Target while others wrote to American Greetings, the company that made the card. "Please accept our sincerest apologies and know we will do better in the future".

"We have notified our store merchandisers to remove the card from all retailer shelves and apologize for any offense we've caused", added the spokesperson, who declined to detail how widely the card had been distributed. The front shows the phrase "Baby Daddy" over an image of a black couple kissing, which some interpreted as racially insensitive, per USA Today.

'It's a term used to describe a deadbeat or absent parent.


Takeisha Saunders was one of the first customers to complain about the card in a social media post.

"There was no other option", said Saunders.

"I understand Target did not make the cards", said Saunders.

Patrice Molnar, a spokeswoman for American Greetings, which created the card and supplied it Target, told ABC News that the card was sold at about 5,300 drug stores, supermarkets and big-box chains, including Target.

American Greeting's headquarters is based at Crocker Park in Westlake. The context is accurate, people on their creative team thought this would be a fabulous idea and they were ridiculously wrong.

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