World Finally Finds Out Why IHOP Changed Its Name

On Monday, it revealed the "b" is for burgers and the name change is temporary, part of a marketing ploy to launch a new menu.

IHOP channeled Sesame Street on Monday as it ended speculation about its social media campaign about changing its name from IHOP to IHOb.

Of course, IHOP said the name change will happen for "the time being", according to Fox News.

The company said the secret would be revealed this morning.and it's official.

"People know us for pancakes", IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black angus burgers to a small group of journalists.

The company is adding several burgers to its menu - including a Big Brunch burger with bacon, a fried egg and browned potato on top.

Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger. Another user visited the a store location to test out the new menu, stating the lineup of burgers looked "delicious".


Tell Us: Will you be trying one of IHOb's burgers?

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies".

Brooklyn-based PR expert Eric Yaverbaum calls the name change "something of a head-scratcher" since IHOP is one of the strongest brands in the United States, and has spent decades dominating the breakfast diner sector, often without regional competition.

Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

It's a change the restaurant chain has been teasing for a bit.

People are getting a real kick out of IHOP's re-brand!

Related News:



Most liked

Watch the Square Enix E3 2018 press conference live stream right here
It was a bite-sized 30-minute look at Square Enix's plans moving forward, with plenty for fans to get hyped over. Square are promising "more to come" in August which suggests we'll have to keep guessing until then.

G-7 split over Trump's call to bring Russian Federation back into club
The other six nations are pushing for the G-7 to affirm "collective trade rules" in the communique, the French official said. So what motivates Trump's love for autocrats? "The president is at ease with all of these tough issues".

Egypt and Ethiopia fend off water wars over Nile mega-dam
Sudan appears to be taking Ethiopia's side in the negotiations, and has revived a longstanding border dispute with Egypt. The released prisoners reportedly left the country on Monday on the prime minister's plane as he departed to Addis Ababa.

White House takes up fight against 'back-stabbing' Trudeau
However, he noted that the USA tariffs are "insulting" and Canada "will not be pushed around". Reps not to endorse the Communique as we look at Tariffs on automobiles flooding the U.S.

Jaguar Land Rover to move production of Discovery from United Kingdom to Slovakia
JLR employs some 40,000 people in total making it the UK's biggest vehicle manufacturer in terms of both output and heads. Fundamentally, the technology upgrade in Solihull will account for a third of the plant.

France warns Trump over 'fits of anger' after G7 statement u-turn
Trump said the USA pays tremendous tariffs on dairy products from Canada, for instance 270 per cent on some products. The G7 meeting in La Malbaie, Que., which was hosted by Trudeau , marked Trump's first visit to Canada as president.

Robbie Williams will help kick off The World Cup in Russian Federation
Saudi Arabia have kept only one clean sheet in their 13 games at the World Cup in their 1-0 win against Belgium in June 1994. And the 44-year-old will now perform in front of Russian President Vladimir Putin as the World Cup gets underway.

Liverpool confirm departure of Can and Flanagan
It was also announced at the same time that local lad Jon Flanagan will leave the club he has been at since he was a boy. It is said Los Blancos president Florentino Perez is willing to offer £88m and Marco Asensio for the Egyptian.

Robert De Niro Said F*ck Trump at the Tony Awards
Always fighting for, in your own words, truth, transparency, and integrity in government. "Bruce, you can rock the house like nobody else", De Niro said .

Houthis fire two ballistic missiles towards Saudi Arabia
Last month, the group fired a salvo of missiles at the capital, Riyadh , saying it was targeting economic assets. At least 10,000 people have been killed, the vast majority civilians from Saudi-led coalition air raids.

Bitcoin Price Manipulation Probe Linked to Futures Market
It is a known fact that the futures price of an asset is derived from the price of the underlying asset traded in the cash market. CME and the CFTC are expected to monitor trading for that hour to determine whether individual trades distort the futures price.

Emma Thompson made a Dame in Queen's Birthday Honours list
A Kenilworth doctor has been appointed a CBE in the Queen's birthday honours list for his services to wellbeing in the workplace. The heavyweight world champion now holds the WBO, WBA Super, IBF and IBO crowns in the boxing world.

More evacuations as Durango blaze grows
But officials said winds should drop on Monday (June 11) leaving smoke heavy and low in the valley and visibility restricted. The combination of weather and fuel conditions created the potential for significant fire intensity and growth.

The Division 2 Beta Sign Ups Announced Offering Early Access
Charlie Intel's Gaming News Twitter account posted a blurry photo of the banner from the show Saturday morning. You keep in consistent contact with your party as you proceed along. "Game plan", one soldier asks.

Dontnod Announces Free Title The Awesome Adventures of Captain Spirit
The episode is a self-contained narrative experience allowing players to discover plenty of hidden secrets with each play-through. The Awesome Adventures of Captain Spirit has been announced for Xbox One as a free download due to drop later this month.