World Finally Finds Out Why IHOP Changed Its Name

On Monday, it revealed the "b" is for burgers and the name change is temporary, part of a marketing ploy to launch a new menu.

IHOP channeled Sesame Street on Monday as it ended speculation about its social media campaign about changing its name from IHOP to IHOb.

Of course, IHOP said the name change will happen for "the time being", according to Fox News.

The company said the secret would be revealed this morning.and it's official.

"People know us for pancakes", IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black angus burgers to a small group of journalists.

The company is adding several burgers to its menu - including a Big Brunch burger with bacon, a fried egg and browned potato on top.

Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger. Another user visited the a store location to test out the new menu, stating the lineup of burgers looked "delicious".

Tell Us: Will you be trying one of IHOb's burgers?

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies".

Brooklyn-based PR expert Eric Yaverbaum calls the name change "something of a head-scratcher" since IHOP is one of the strongest brands in the United States, and has spent decades dominating the breakfast diner sector, often without regional competition.

Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

It's a change the restaurant chain has been teasing for a bit.

People are getting a real kick out of IHOP's re-brand!

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