IHOP admits it 'faked' IHOb name change to promote new burgers

IHOP on Twitter

The International House of Pancakes is once more all about the flapjacks.

The restaurant chain famed for its breakfast menu upset and entertained fans in June when it changed its name to International House of Burgers (IHOb) to promote a new hamburger menu.

IHOP is flipping back to pancakes, ending a stunt that temporarily changed the chain's name to IHOB to promote new burgers on the menu.

The pancake restaurant tweeted on Monday: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".


After some speculation and internet sleuthing, it was discovered that the "b" stood for burgers, and was a marketing ploy to advertise a new line of all-beef burgers the company was launching.

IHOP will continue to sell both pancakes and burgers. Before the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks.

After the name change, that number jumped to 30 percent.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

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