Apple Taking Conservative Approach, Rejects Dr. Dre Streaming Series As Too Violent

Apple Streaming Service Rejects Dr. Dre's New Series Toning Down Others

The Wall Street Journal (subscription required, but Business Insider also has the story) reports that the Apple CEO saw footage from the six-part series Vital Signs back in 2017 and thought it too gratuitous for Apple's platforms - the series appears to have been put on ice amid reports of reshoots, and there's no word about a release date. He prefers family-friendly shows like Friday Night Lights and Madame Secretary, the Journal reports. Since then, the show has been reshot to fit in with both the desires of Dr Dre and the vision of Tim Cook, who has reportedly shown a preference for family-friendly televised content.

There have also been issues with a drama based on a morning news show starring Jennifer Aniston and Reese Witherspoon, for which Apple paid more than $12 million per episode. This means that, should the WSJ report be accurate in saying Cook and company don't want to produce and distribute similarly adult content, then Apple Music's other in-production original series may have trouble competing with the typical strain of prestige television that now dominates the landscape.

In addition to sex, drugs and violence, the WSJ says Apple has been working to avoid "sensitive subjects" like religion and politics.


Alphr has reached out to Apple for comment about whether these reported relays will impact the company's plans for its streaming service.

Apple has already released its first original reality show, Planet of the Apps, which sees app developers compete for funding from a Dragons' Den-style panel, and the James Corden-hosted Carpool Karaoke. While the established streaming services tend to take an "anything goes" policy, Apple is clearly trying to differentiate itself by making more homogenized content with, (they hope) a wider audience appeal. It does give an image of a company that insists on maintaining a tight control over every aspect of its image.

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