Coca-Cannabis? Coke analyzing cannabis in wellness drinks

Coke May Sell Beverage Infused with Marijuana Component

In September 2018, reports emerged that the beverage giant Coca-Cola had entered negotiations with a Canadian cannabis company over producing a new, cannabis-infused drink.

Coca-Cola announced its interest in a statement on Monday, responding to a report from BNN Bloomberg that said it was in talks with Canada's Aurora Cannabis Inc (ACB.TO) to develop drinks infused with cannabidiol (CBD), the non-psychoactive chemical found in marijuana.

Coke says it's following the debate over the ingredient cannabidiol or CBD oil.

Cowen analyst Vivien Azer cited growing consumer interest in CBD and said its properties lend the ingredient well to a sports recovery drink.

It says it hasn't made any decisions about using it in coke products. The Company's policy is not to comment on speculative media reports.

CBD it is an ingredient that comes from marijuana plants, but doctors say it will not get you high because it does not have THC in it.


A Canadian startup is experimenting with beer brewed from stalks, stem and roots of the cannabis plant, as the country heads towards legalisation of marijuana as a recreational product from next month.

Marijuana will become legal across all of Canada on October 17, and cannabis companies have flocked to that country recently to raise money and start businesses there, according to the Associated Press.

"It was only a matter of time before the major beverage companies came in, not only from the alcohol but the Coca-Cola, Pepsi Cola side of the fence", Booth told BNN Bloomberg Monday.

That was after an announcement earlier in August from cannabis company HEXO that it was teaming up with Molson Coors Canada to develop cannabis-infused drinks.

But testing the waters of cannabis-themed drinks could backfire, he said.

"Did you have me on your show to talk about the rumours of us doing something with Constellation [Brands]?"

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