FDA considers ban on flavored e-cigarettes to protect minors

US government considers ban on flavored e-cigarettes over youth 'epidemic'

It marks a shift in the agency's tone on e-cigarettes.

The Food and Drug Administration says it's taking on what it calls an epidemic of e-cigarette use among children and teenagers.

"I've been warning the e-cigarette industry for more than a year that they needed to do much more to stem the youth trends", he said. Although these products were the subject of the agency's action in May, they are no longer being sold with the offending label no advertised by the companies that received the letters in May.

"Kids should not smoke or use any tobacco products". "Juuling", along with "vaping", has become a common term for e-cigarette use by teenagers on social media and at USA high schools. A government-commissioned report in January found "substantial evidence" that young people who use e-cigarettes are more likely to try cigarettes.

"E-cigarette use among youth has hit epidemic proportions", the FDA said in a press release that also detailed "a large-scale, undercover nationwide blitz to crack down on the sale of e-cigarettes to minors at both brick-and-mortar and online retailers". British American, which produces Camel cigarettes, climbed as much as 6.4 percent in London, the biggest intraday increase in 10 years. And so the fear is that these things have become so popular that we might be addicting a whole new generation of kids to nicotine. Appropriate flavors play an important role in helping adult smokers switch.

The FDA's regulation of tobacco products has always been marked by twists and turns and years of debate. "Juul is a product for adult smokers".

While e-cigarettes were first marketed to help adults quit smoking combustible cigarettes, they have now become a gateway to nicotine for teenagers. Youths are more likely than adults to vape, according to the US Centers for Disease Control and Prevention.

The FDA is giving the five top-selling e-cigarette brands - Juul Labs Inc., Vuse, MarkTen XL, Blu, and Logic - 60 days to provide plans for how they will mitigate sales to minors.


Gottlieb called the action "ancient" and said it changed into as soon as the finest coordinated enforcement effort in the agency's ancient past.

"E-cigs have become an nearly ubiquitous - and unsafe - trend among teens", Gottlieb said in a statement. They noted the survey did not ask specifically about Juul, a sleek, heavily-marketed e-cigarette brand that exploded onto the market and accounts for 70 percent of USA sales, according to analyst estimates.

Gottlieb said the FDA identified the influence this can non-public on adults attempting to cease smoking, but said that emerging overview on how flavored merchandise assist excessive employ by children shows action may perchance perchance simply level-headed be taken.

In April the agency launched a Youth Tobacco Prevention Opinion, created to take care of some of the crucial identified public successfully being dangers, equivalent to flavors, that make contributions to adolescent employ of e-cigarettes.

Wells Fargo analyst Bonnie Herzog said Juul is the brand "most at risk" from an FDA crackdown and that a potential ban on the company's products would boost Altria and other cigarette makers that also sell e-cigarettes.

The agency said it's a major concern because "the developing adolescent brain is particularly vulnerable to nicotine addiction".

"Today, we asked five e-cigarette manufacturers to put forward plans to immediately and substantially reverse these trends or face a potential decision by the FDA to reconsider extending the compliance dates for submission of premarket applications", Gottlieb announced.

STEIN: Yeah, so the companies that make these products, they say, look; you know, we don't think kids should be using them either.

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