Apple will reportedly offer some original content for free via 'TV' app

Image HBO Apple

Apple has been spending money left and right to pick up a slew of original programming in an effort to become another contender in the streaming service industry. And the reason for that makes sense once you find out exactly how this new original content will be distributed by Apple.

We've long known that Apple is working on original TV content.

CNBC reports that upcoming Apple-funded TV shows will be available for free inside the pre-installed TV app on iPhone, iPad and Apple TV devices. The company is reportedly reworking its TV app for its products that will introduce new content, as well as a new digital TV service.

While Apple may be doing everything it can to compete with Netflix and Amazon Prime Video, CEO Tim Cook is reportedly only keen funding PG-rated shows and films for the in-development service.


Offering free original video content on Apple devices would definitely be one way of attracting and maintaining customers. The app is now available on Apple TV, iPhone, and iPad.

Apple has been looking to develop original video content for its new digital media strategy for quite some time now, and a new report from CNBC claims the tech giant plans to give away some of its TV shows and movies for free to anyone who owns an iOS or Apple TV device. There'll also be paid subscriptions available to services like HBO, which seems a bit pointless except for not having to separately download the HBO app. It appears that Apple will, at least initially, use its TV app as a springboard. The biggest changes to the software are a new Memoji feature, improved handling of notifications, a revamped Do Not Disturb feature and a Measure app.

In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius' song page.

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