Call of Duty: Black Ops 4 was Activision's biggest digital launch ever

Call of Duty Blackout E3 2018 PlayStation

In a recent Call of Duty: Black Ops 4 blog post, Treyarch and Activision indicated that they have plans to add a battle pass loot system to Blackout that is reminiscent of Fortnite's Battle Pass. Activision announced in a press release that the newest Call of Duty instalment broke Activision's record for the "biggest day one digital release" in the company's history. According to GI.Biz, UK launch day sales of the physical, boxed game are down 50% from the last game - which is the lowest physical sales tally in 11 years.

Black Ops 4 has sold only half as much at retail as last year's WWII, but in terms of digital sales it's the biggest the game has ever been. Perhaps more impressively it also set a new PlayStation record for day one digital full game sales on PlayStation Store, globally.

Individual PlayStation, Xbox, and PC records also set. Publisher Activision describes the sales as a "new franchise high". As always, retail sales are expected to beat digital. On top of that, another point which may have swayed players to purchase digital is the huge day one patch that owners of the physical copy would have to download.

The multiplayer first-person shooter game set the launch day record for digital releases in Activision history, breaking the record set a year ago by Call of Duty: WWII, the company said Sunday. Probably not, but it manages to integrate Battle Royale gameplay into the core Call of Duty experience with impressive seamlessness, while serving up reliable multiplayer and Zombies thrills as you'd reasonably expect.

Is Black Ops 4 going to make you feel as giddy as you did when playing Modern Warfare for the first time back in 2007?

Call of Duty: Black Ops 4 is off to a fast start.

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