Amazon UK Officially Announces Black Friday Sale 2018 & More Discount Days

Amazon’s Black Friday Deals Are the One Stop Shop for Home Decor You Didn’t Know You Needed

Prior to last years Black Friday sales Amazon had released augmented reality (AR) app AR View for iOS devices, allowing Apple users to try various products at home using the technology.

The official Walmart Black Friday ad scan is here, and it points to excellent tech that will go on sale, with most "rollback prices" happening on Wednesday, November 21 at 10pm ET.

There will also be thousands of "Lightning Deals" - products available at a discount, in limited quantities, for a short period of time - with new deals becoming available as often as every five minutes.

"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most" said Doug Gurr, Country Manager, Amazon.co.uk. Since then, not only have more products been added meaning that the likelihood of them being in the sale is increased, Android users will now be able to make use of the feature thanks to ARCore adoption in February.


Black Friday, which falls on Friday 23rd November, has become a highly-anticipated date in the United Kingdom shopping calendar and marks the start of the Christmas shopping season for some people. It's also followed by Cyber Monday - a day which used to focus more on electronics and online stores but it's now something most shops (online and on the High Street) continue deals on.

Amazon's ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the United Kingdom population, providing an ideal selection of gifts, gadgets, fashion and Christmas treats which can be delivered in scheduled one- and two-hour delivery windows or within 60 minutes in selected postcodes. There's a feature called AR View, for example - a new augmented reality feature in the Amazon app that allows customers to view products in situ before they purchase.

Workshops range from cocktail masterclasses hosted at the Amazon Beers, Wines and Spirits pop up bar, jewelry and candle making sessions from Amazon Handmade Artisans, beauty treatments from Foreo, hair styling from Nicky Clarke, cooking demonstrations, Prime Video screenings and more.

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