Elton John Stars In This Year's John Lewis Christmas Advert

This Morning dropped an odd tease

Oh yeah, and Elton John's middle name is "Hercules".

As the end of the ad draws nearer, you'll see a piano-loving schoolboy performing in his assembly hall and peeking over his shoulder to sneak a glance of his mum.

It starts with him as a grizzled old multimillionaire at nan's house, and gradually winds back the years to the first Christmas he was ever gifted a piano. It has been reported that John received a staggering £5 million ($A8.8 million) to appear, a figure both he and John Lewis have refuted.

The film was created by ad agency Adam&EveDDB with Rocket Entertainment, and directed by Seb Edwards from Academy Films.

United Kingdom press reports the campaign cost about £7 million ($12.6 million) and most of this was spent on buying media. "I hope audiences will watch this and really enjoy the national treasure that is Elton John".

Love it or loathe it, the launch of the John Lewis Christmas ad has undoubtedly become an event, and the company has pulled out the biggest of musical guns for its 2018 Xmas campaign.


Well, this year's ad has finally dropped and it is a treat.

"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life", he said.

Last year, the store's Buster the Boxer advertisement cost the equivalent of about $11 million.

It all started with a bit of shade from Lidl, who called out the department store for promoting a rather pricey piano when you can buy one for just £89.99 at their budget supermarket.

This year's John Lewis ad is sure to deliver the retailer a touchdown.

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