Little Mix encourage fans to embrace body positivity in empowering new video

Little Mix's 'Strip' Encourages Fans To Share Their Own Body Confidence Photos

Seeing the little clip of the "Strip' music video, it's inspired me to show the real me, stripped".

And pop group Little Mix have aligned themselves with women everywhere in a moving campaign for new single Strip.

'This is exactly the reason why little mix are such rolemodels!'

They captioned the post with lyrics from the song, which reads, "Take off all my makeup cos I love what's under it, Rub off all your words don't give a f**k I'm over it, Jiggle all this weight, yeah you know I love all of this, Finally love me naked". Little Mix have spent the previous year writing and recording the album with an A-List cast of writers and producers such as Ed Sheeran, Jess Glynne, Steve Mac, Camille Purcell, MNEK and Timbaland.

The screens in Piccadilly Circus, London were also playing the video to fans in the capital throughout the evening.

As the group geared up for their album drop, they opened up about the "double standards" for men and women in the music industry, saying that women who try to take control of their careers are treated differently to their male counterparts. Whereas when we do it, it's like, "Oh they're at it again, they're whining".

In the picture released ahead of the video, the girls have been inked with words that they once saw as flaws but now recognise as being their strengths.

The Strip video features author and blogger Dina Tokio, Breast Cancer charity Coppafeel's Kristin Hallenga, natural hair advocate Nia The Light, journalist and mental health ambassador Bryony Gordon, Nimco Alie from FGM activist group Daughters of Eve and plus size model Felicity Hayward. You can tell the stuff that's come from us because of what we write about. "We're just four girls with attitude, aren't we?"

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