Amazon unveils ad-supported IMDb video streaming service

Freedive is available through your computer or Amazon Fire TV device.                  Sarah Tew  CNET

And you get a streaming service!

Still, with IMDb already a popular place for many people to visit, it could certainly draw viewer in and serve as a further experiment for the ad-driven streaming market to see just how viable and desirable it is to the broader market.

Last year, rumor surfaced that Amazon-owned movie database IMDb was working on its own streaming service, which would differ from Prime Video by offering free content in the US.

"Titles licensed for Freedive come from studios and networks including CBS, NBCUniversal Television, Sony Pictures Entertainment/Columbia Pictures, Newmarket Films, Warner Bros". There is no IMDb or Amazon Prime subscription required, as the service is supported by advertisements. The ad-supported service is available from today in the USA on the web, and via Amazon's Fire TV devices.


IMDb is expanding its video offering beyond short-form original series, trailers and celebrity interviews.

"With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free", IMDb Chief Executive Col Needham said in a statement.

IMDb Freedive also includes a feature X-RAY, powered by IMDb search that brings information about the cast, music, crew, etc. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps". On Fire TV, simply say "Alexa, go to Freedive", to immediately access, browse and enjoy free movies and TV shows.

You can check out IMDb Freedive here. They have a decent selection of content and, more importantly, the ads don't seem terribly intrusive.

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