Apple's vision for iPhone is extra cameras

iPhone 11 Max rumored to have a triple-lens camera

The new three-camera setup will likely shift Apple's primary focus to the camera-related features on the most expensive iPhone this year, which would help the company compete with its Android competitors. That led Apple to aggressively market the iPhone XR on its website for $449, about $300 less than its official sticker price.

In an ideal world, Apple probably wouldn't launch an entry-level device in 2019 but because the LCD iPhone has been in the product pipeline for so long, abandoning it at this stage would make even less sense, the sources suggested.

The Wall Street Journal's report also states that Apple may ditch the LCD display option in 2020.


The iPhone maker also intends to introduce new camera features, the report said, citing people familiar with the matter. The iPhone XR, which is believed to have been the least popular of the three, will be updated with a model that comes with the same LCD display and similar design, according to the report.

Yet, despite the revenue cut, Apple CEO Tim Cook collected his biggest-ever annual bonus for fiscal 2018 of $12 million.

This means Apple will maintain its two-OLED, one-LCD model lineup for the 2019 iPhone as well, despite rumours that the company could give up on LCD for this year's generation. The top-of-the-range 2019 iPhone, which is expected to still be called "Max", is likely to feature a triple-camera configuration, whereas the other two devices would stick with a dual-camera setup, explains the newspaper. Industry watchers have said that their higher price tag-the iPhone XS starts at $999 and the iPhone XS Max starts at $1,099-hobbled sales and forced Apple to revise its production downward to address lower-than-expected demand. Next year, the report notes, all new iPhones will feature OLED screens.

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