Netflix Faces $25 Million Lawsuit Over ‘Black Mirror: Bandersnatch’

Netflix sued over Bandersnatch's similarities to Choose Your Own Adventure

According to a lawsuit obtained by THR, Chooseco, LLC - a publisher that's owned the trademark to "Choose Your Own Adventure" since the 1980s - has filed a lawsuit against the streaming service that accuses Netflix of violating its trademark and creating marketplace confusion by airing the Black Mirror episode where viewers make crucial choices that change the story's outcome. Black Mirror: Bandersnatch is far from a G-rated film.

Bandersnatch isn't the first instance of Netflix using interactivity in their content, with the platform previously including it in content aimed at children including Puss in Book: Trapped in an Epic Tale and Stretch Armstrong: The Breakout. Essentially, the company believes that Netflix chose that specific marketing because it was register nostalgia in the minds of users, thanks to the success of the books.

According to a January 11th, 2019 Hollywood Reporter story, US -based publisher Chooseco filed documents in Vermont arguing that the publisher has used the phrase since the 1980s and has sold more than 265 million copies of its Choose Your Own Adventure books.


The plaintiff said 20th Century Fox now holds an options contract to develop an interactive series based on the books, which allow readers to influence the story they are reading by turning to different pages. Chooseco is seeking $25 million in damages "or Netflix's profits, whichever is greater". This claim is essentially saying that the writers knew of the popularity of the books, so they used the trademark in the dialogue to help explain it to audiences, as well as the film's characters.

Netflix has yet to comment. The suit mentions that Netflix attempted to secure a license to use the Choose Your Own Adventure trademark over the last few years, but a deal was never officially made.

Do you think Chooseco has a point with this lawsuit?

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