New software can track down users who share Netflix accounts illegally

Company uses AI to catch people sharing Netflix passwords with friends

Netflix, Amazon Prime, and other such channels offer web series in plenty.

Before you know it, your second cousin once removed who lives in Ballina is using your account to binge watch Orange is the New Black.

The days of sharing your Netflix or Amazon Prime password with friends and family could be coming to an end.

Synamedia showed off the new service at CES 2019, a technology show that takes place in Las Vegas every year, and explained it looks at various user behaviours to make its assertions.

Well, not anymore. If a password is shared, such cases will be hunted down by a new service introduced by a United Kingdom company Synamedia.

Synamedia's AI will monitor accounts in real time to detect unusual sharing activity, such as a single account being used in different locations or being accessed from multiple devices at the same time.

Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.


If the platform finds out that the password has definitely been shared with several people, the account might be closed down permanently. If found, in some cases, it would ask the user to upgrade to a premium account that includes sharing.

The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college.

Discussing Synamedia's methods, Jean-Marc Racine, the CTO of the firm, told The Verge: "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US".

'Our new solution gives operators the ability to take action.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

Trials of the machine learning system have already begun, Synamedia revealed.

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