Coca-Cola adds new flavor

Coca Cola

Coke considered other global flavor options such as raspberry, lemon, and ginger, but eventually landed on Orange Vanilla. In introducing the new Orange Vanilla Coke, it hopes to ensure the Coke brand doesn't begin to feel stale with consumers. The new flavor will also come in a Zero Sugar version. They tested the flavor in the United States market, where it was well received. And the flavor, though "unexpected", was still "familiar", she said. "The growth of Cherry Coke and Vanilla Coke - and their zero-calorie variants - has been really strong in recent years even with very limited marketing support", Kate Carpenter, brand director, Coca-Cola, said in a press release. This is the first new flavor for Coke since 2007.

While reports suggest this is the first time the flavors will be available in the USA, several people online have shared photos of the soda over the last two months claiming to have already tested it out. "We only tweaked the blend of natural flavors, which are proprietary to Coca-Cola, so the ingredient list on the Nutrition Facts Panel on cans and bottles is the same".


The Coke flavors that work best are the ones that complement or enhance the original recipe, said Laurent Grandet, a consumer analyst with Guggenheim Securities. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).

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