Billionaire Nelson Peltz is getting into the cannabis business

The facade of the original Toronto Stock Exchange building is seen in Toronto

The arrangement with Peltz stands in contrast to the approach taken by Aurora's Canadian peers, said Vivien Azer, an analyst with Cowen and Company.

Aurora, the second biggest cannabis producer by market value, has also been looking beyond recreational marijuana to drive sales, especially after the legalization of hemp, which was part of 2018 USA farm bill.

Peltz said he sees Aurora as having "strongly differentiated from its peers" and is "poised to go to the next level across a range of industry verticals". "I also believe that Canadian licensed producers, and Aurora in particular, are well positioned to lead in the development of the global cannabis industry as regulations evolve". Vinesh Pratap got a look inside Aurora Sky.

Nelson Peltz, founder and CEO of the Trian Fund Management in NY, joined the marijuana company as a strategic advisor, earning himself a chance to become one of the top shareholders in the firm.

Peltz immediately increases the likelihood of strategic partnerships, according to analysts. He also serves as the non-executive chairman of The Wendy's Company and director of The Procter & Gamble Company, and was previously a director of H.J. Heinz Company and Mondelez International Inc. Mr. Peltz was also Chairman and Chief Executive Officer of Triangle Industries, Inc., the largest packaging company in the world and a Fortune 100 industrial company, when that company was acquired by Pechiney, S.A., a leading global metals and packaging company.

The announcement was well received by analysts covering the Canadian cannabis firm, who lauded the vote of confidence by Peltz to the cannabis industry.

Peltz will provide his services through 280 Park ACI Holdings. The company added that it has granted Peltz options to purchase 19.96 million common Aurora shares at a price of 10.34 Canadian dollars ($7.74).


Peltz's stock options will vest ratably over a four-year period on a quarterly basis, Aurora said in a news release.

Peltz may exercise any portion of the option before the seventh anniversary of the date of grant. Just five of 11 sectors were in the green, and there was a broad-based sell-off of gold mining stocks, even with the yellow metal jumping in value.

Aurora Cannabis (TSE:ACB) was just upgraded by GMP FirstEnergy to a respectable Buy rating in an analyst note issued to clients and investors on Wednesday, 13 March.

Aurora Cannabis announced Wednesday that it has appointed longtime activist investor Nelson Peltz as a strategic advisor.

The TSX posted 12 new 52-week highs and no new low. Meant to be replicable and scalable globally, our production facilities are created to produce cannabis of significant scale, with high quality, industry-leading yields, and low per gram production costs.

Aurora Cannabis Inc is a Canada-based company engaged in the production and distribution of medical cannabis.

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