Epic Games Store Mega Sale backfires as Paradox pulls Bloodlines 2

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The so-called Epic Mega Sale has just begun on Epic's online games store, and whatever your views on this sometimes controversial retail outlet, it can't be denied that this is indeed a pretty epic event in terms of the discounts available.

Following Paradox Interactive's example, 2K Games has made a decision to remove Borderlands 3 from the Epic Games Store Mega Sale. The sale itself isn't that surprising, it's the fact the company is taking $10 off the price of any game above $15.

The other game that was pulled was space station survival sim Oxygen Not Included, the Epic Games Store page for which also gives visitors a 404 error right now. Though Epic stated it'll be paying the $10 out of pocket - meaning publishers' cut of sales will be unaffected, not everyone was seemingly on board.

2K Games and Gearbox have not made any public announcement regarding the removal of Borderlands 3 from the Mega Sale, and neither has made Epic Games or Tim Sweeney. This sweet deal will start off with Stories Untold, which is available for free on the Epic Games Store right now. To get an idea of some of the discounts available as part of this sale, the upcoming John Wick Hex will cost only $7.99 instead of $19.99. Bloodlines 2 was actually removed shortly after being listed at a reduced sale price, a state of affairs that Epic's Sergei Galyonkin said happened because Paradox was unaware of the "sale mechanism". "If players have purchased either during the period when the discount did apply at the time of check out, Epic will honor that price". As Kotaku lays out, a couple of games in the store's small catalog seem to have removed themselves from the platform rather than participate in the temporary price reductions.

Epic Games also has another kind of discount going on for games priced US$14.99 (~RM62.57) or higher.

Of course, the value of a sale all comes down to what you, the consumer, are looking for. The way Epic frames the sale is a little misleading. "We had meant to raise the retail price of the game soon, but made the decision rashly as part of the sale-we didn't provide advance notice to our customers, despite previously stating we would do so". This will be automatically calculated and displayed for you.

"Now go check out the sales!". But the Epic Store sale doesn't actually hurt developers' bottom lines at all, and they'll get to keep 88% of revenues even with the $10 discount.

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