Pay Your Age returning to Build-A-Bear, but with major tweak

Credit Build-A-Bear

Here's how it works: Now through Sunday, June 16, members of the Build-A-Bear Bonus Club rewards program that complete a birthday profile in their online account can enter the Count Your Candles Sweepstakes and Pay Your Age limited ticket offer.

This year, shoppers will need to need to sign up on the company's website for a chance to get a limited ticket.

Most furry friends available for purchase are included with the ticket, with some exclusions.

This year, they're giving out more than 200,000 tickets, and guests will be able to visit Build-A-Bear Workshop during a set time frame.


The 10 lucky individuals who win the birthday party experience, must redeem the prize in the next 12 months.

The first time didn't go as planned, so this year Build -A-Bear is bringing back their "Pay Your Age" promotion with a few changes in hopes of preventing the chaos of last year's event. Those who entered will receive an email by June 21 on whether they were given a ticket or not. Build-A-Bear has "implemented a process to make this a ticketed event to ensure the best Guest experience", it said. Build-A-Bear at the time said it had to cut off lines at its USA stores after local authorities required outlets around the country to limit crowd sizes.

The offer in 2018, let customers buy a bear and pay their current age with a cap at $29. "We have closed lines in our stores", the company tweeted in July.

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