US Adults Using Mobile Devices More Than TVs

Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform 06/05/2019

"Digital video time, which includes streaming video via any device (excluding video on social networks), is essentially directly replacing traditional TV time", eMarketer reported.

For the first time, USA adults this year will spend more time using their mobile devices than they'll spend watching TV, according to eMarketer Inc. In 2014, the population spent 4:20 per day watching TV, nearly two hours more than the time spent on mobile devices. The researcher estimated that the average time spent on mobile devices will grow 3.7% this year to 3 hours and 43 minutes a day, surpassing the 3 hours and 35 minutes spent watching TV.

United States consumers' television viewing habits have changed drastically compared to five years ago.

Americans will spend 209 minutes daily watching TV this year, about 2.2 times the 97 minutes they spend watching digital video daily, according to eMarketer's estimates.

The difference in time was even more pronounced for younger Americans, with people 18 to 34 spending 1 hour and 51 minutes on live and time-shifted TV and 3 hours and 25 minutes on the web or apps on smartphone and tablets in the third quarter of a year ago, Nielsen said. The most commonly used apps are those that provide digital audio, such as streaming music services and podcast providers.

And eMarketer noted adults' use of tablets continues to fall after having peaked at 1 hour and 11 minutes of daily usage in 2017. Phones now let you do more than steal quick glances at social media, and streaming shows and movies on the smaller, portable screens has become commonplace.

Over time, eMarketer expects the trend to continue.

However, the report points out that this is not necessarily bad news for the TV. However, when it comes to video, TV still dominates.

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