After Google+, Google is Working on Another Social Network

Google’s taking another crack at building a social network

While Google+ gave other major social networks a fright in its early days, it eventually ran out of steam and had to close down for good just this year.

It's been five months since the shutdown of Google Plus, and Google have already begun public testing of Shoelace- their new social interaction platform. Maybe, or maybe not, because this isn't the first time Google has attempted a hyperlocal event-based social network. In short, Shoelace looks like a social network that encourages people to spend less time on their phones, and more time doing something, anything in real life.

This latest attempt at social networking comes out of Google's Area 120, an in-house incubator for experimental projects. After picking the interests, the app automatically recommends a series of local activities which is called "Loops". In this sense, it is a bit like Tinder, in that it tries to match you with people with similar interests, and help you organize events around those interests.

Shoelace is a mobile app that helps connect people with shared interests through in person activities. You can create a listing for an event or activity you're participating in, and invite friends and strangers to join you. What do you think about this?


While our goal is to bring Shoelace to cities nationwide, we've chose to focus our efforts on New York City at first.

Users will also be able to create profiles so that they can share some tidbits about themselves, learn about others in their "crews", and make it easier to organise and plan for upcoming events. You can request an invite by filling up this Google form.

Aware that the app could raise privacy concerns among some users, Google has added several security features to Shoelace.

Now you all might be wondering, what's the reason behind the name "Shoelace"?

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