Does Amazon Prime Day deliver for investors? It's complicated

Amazon Prime Day Sale July 15 16 2019

Actress Jane Lynch hosted Amazon's Prime Day concert, which featured performances from Taylor Swift, Dua Lipa, SZA and Becky G. Yahoo Finance crunched the numbers and took a look at Amazon's stock performance relative to the broader market for the seven days prior, one day prior, one day after and seven days after Prime Day.

The rating is sitting at three our of five stars and the reviews are just as entertaining to pore through as the show itself, so make of that what you will. It is said that this year's Prime Day sale will be the company's longest so far i.e. 12 hours longer than last year. Starting from free unlimited 1-day and 2-day shipping to free access to Prime Music and Prime Video, consumers will get it all. But while the music was great, the show was loaded with commercials and on-stage promos for (you guessed it) Prime Day, Alexa, Amazon Music and upcoming Prime Video TV shows.

The made-up holiday, first held in 2015, has become one of Amazon's busiest shopping days, offering discounts on gadgets, television sets, and other goods. Twitch Sells Out is a special two-day event coinciding with Amazon's Prime Day sale holiday in which popular Twitch livestreamers host an infomercial advertising various deals and discounts. It becomes very easy to get carried away and purchase unwanted things that you may not even need. The e-retailer has also teased that Amazon will launch more than 1000 products during the Prime Day sale period.


That's where Swift comes into play, as she'll headline a concert exclusively for Amazon Prime members at 9 p.m. ET - and the best part is, Prime members can watch it right from your streaming device of choice (view deal here). For one thing, the Prime Day 2019 Concert featuring Taylor Swift is obviously created to get shoppers thinking about Prime Day and all the deals.

If you're not a Prime member by the time of the concert, you'll be able to watch it for a limited time the next day on-demand.

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