Paddy Power reveals #SaveOurShirt campaign

Huddersfield Town kit

The Football Association have contacted Huddersfield Town following the release of their new Paddy Power sponsored kit.

The Terriers, who won't have a sponsor across their shirt this season, wore the "Paddy Power" kits in their pre-season friendly against Rochdale on Wednesday.

Huddersfield Town's Commercial Director, Sean Jarvis, said: "It has been a very interesting two days' since the original launch on Wednesday, which we expected, but we've always had in mind that our supporters would understand, and really like the real kit when it was properly revealed today".

In fact, it's without any Paddy Power logo whatsoever.

The kit was revealed much to the shock of Terriers fans, carrying a large diagonal sash touting the name of their sponsor across the front of the kit.

Eyebrows were raised, however, as the sponsor's logo appeared to exceed the maximum coverage permitted by FA regulations.

The campaign, titled 'Save Our Shirt', is calling on brands, including fellow bookmakers, to stop sponsoring football shirts.


As title sponsor of the club, the bookmaker are entitled to use the front of Huddersfield's kit for advertising, however, by relinquishing this they are hoping to encourage other sponsors to do the same.

On July 15, Paddy Power released a satirical video saying the company was "taking the plunge" into football shirt sponsorships and poking fun at the obscurity of their new partners Huddersfield Town.

The new kit without the prominent logo will be on sale shortly.

"We're really happy with this kit, which is unique in modern-day football. So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans".

As part of the new campaign Paddy Power will hold a "shirt amnesty" outside of Huddersfield's opening game of the season, against Derby County.

Paddy Power are coining it the #SaveOurShirt campaign, where they are championing the absence of sponsor logos from a team's kit.

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