Ariana Grande Sues Forever 21 for Look-alike Ad Campaign

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Forever 21, Inc., which owns beauty brand Riley Rose, had approached Grande - whose real name is Ariana Grande-Butera - about an endorsement deal in early 2019, but she turned it down "due to Forever 21's unwillingness to pay the fair market value for a celebrity of Ms. Grande's stature", according to court records.

Grande has never shied away from what she believes she's entitled to.

The singer filed the lawsuit in federal court in California on Monday.

According to Grande's complaint, Forever 21 and Riley Rose misappropriated at least 30 images and videos, including by using audio and lyrics from her recent No. 1 single "7 Rings", and by using the look-alike model. Grande claims the brand stole her idea and continued to run the campaign across their website and social media accounts.

According to the Hollywood Reporter, the Imagine star is suing the brand for $10 million in damages after they allegedly used a "lookalike" model for their campaign, after failing to land an endorsement deal with the star. The Grammy victor has been breaking with tradition over her music releases and blasted the Recording Academy earlier this year after it disagreed on her performance at the Grammy Awards.

Grande side-by-side
Ariana Grande Sues Forever 21 for Look-alike Ad Campaign

The problem is surrounding an ad campaign by the company, which has been compared to the art work for Ariana's album, Thank U Next and, more specifically, her 7 Rings music video.

The images showcased in the lawsuit no longer appear to be on Forever 21's Instagram, Twitter or Facebook pages.

Forever 21's latest legal trouble finds the struggling retailer running afoul of pop superstar Ariana Grande. The color scheme of the ad also matches the music video: neon pink and purple.

A rep for Forever 21 did not immediately respond to a request for comment. "That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years".

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