Company planning to pull together Apple Music, Arcade, News

Labels 'nervous' about Apple Music & TV+ subscription bundle plan - report

One big record company speaking to FT, in particular, said it had "concerns" about the plan, especially because only a decade ago, Apple "strong-armed" record labels into selling songs on iTunes for only $0.99 each.

The Financial Times has reported that Apple is meeting with record label bosses about the possibility of bundling together its core subscription services under one low-priced monthly package.

Analysts suggested earlier that Apple will soon create a super bundle of sorts, targeting those who have subscribed to at least one of its services during the previous year.

Of course, if it came right down to it, Apple could offer a slightly discounted bundle - perhaps $13/month for both Apple TV+ and Apple Music - and take the hit entirely on the Apple TV+ side.

With no word on the bundle price targeted by Apple, we're left guessing this would circle the $12 monthly mark since a premium Music subscription costs $10, while Apple TV+ access will be granted in exchange for a $4.99 monthly fee.


When including Apple Music, Apple TV+, Apple Arcade and Apple News+ into one subscription, users would pay around $30 per month - so introducing a bundle could see Apple offering all four core services for less than $20, incentivizing customers to subscribe. Since Apple works directly with its video producers it can afford to have a lower price for TV+. Should Apple decide to create tier bundles, the prices will vary depending on the services included. It also won't be pressured to share with the labels the revenues it expects to receive from the aforementioned super bundle.

The music industry has benefitted from the advent of streaming music service, but licensing negotiations remain a point of tension between streaming platforms and record labels.

In the early days, iTunes was simply a great way to get music onto Apple's marquee product, the iPod music player.

Are you excited for an Apple bundle?

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