Disney bans Netflix ads amid streaming platform battle

Disney+ may not be on Fire TV due to an reported ad dispute

It has pulled back streaming rights to its most popular movies from Netflix, and is now sparring with Amazon over the financial terms to offer Disney+ through Fire TV.

If they don't reach an agreement, Disney's family of apps could be removed from Amazon Fire TV, like how cable carriage disputes lead to blackouts, such as Sinclair's current spat with Dish.

Disney is set to launch its own streaming service called "Disney+" in the United States and Canada on November 12, 2019. It had 29% of the USA market for streaming-media boxes in the second quarter, according to Strategy Analytics, behind only rival Roku Inc.

Disney's new policy of rejecting the ads came this summer, as the Burbank entertainment giant plowed ahead with plans to become a streaming giant itself, according to a person familiar with the move who was not authorized to speak publicly. Clearly, the company has its work cut out when Disney+ launches on November 12 this year.

For more on Disney's ban on Netflix ads, read Alexandra Bruell and Suzanne Vranica Wall Street Journal report.


That is the message The Walt Disney Co. sent by banning advertising from Netflix on its entertainment television networks - principally ABC and Free-form - as it prepares to introduce its own Netflix-style streaming service, Disney Plus. While the company said it has been able to develop "comprehensive business relationships" with other streaming services, like Amazon Prime Video and Apple, Disney bosses have reportedly found it hard to find a "compromise" with Netflix, which does not show ads in its programming.

Disney has said Disney+ will be available to stream on Apple TV, Android devices, Chromecast, iPads and iPhones, PS4, Roku, and Xbox One. That decision was later changed in light of Disney's other business partnerships with various streamers and their parent companies.

Disney+ launches on November 12 in the USA for $7 a month.

Disney had initially looked to ban all competitive ads, but then reversed course and agreed to accept ads for Apple TV+ and Amazon shows, but kept Netlfix on the no-fly list. The service will feature highly anticipated Marvel and Star Wars originals like the Scarlet Witch/Vision series and The Mandalorian.

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