'Jesus shoes' filled with holy water sell out in one minute

Jesus Shoe: $3,000 Sneakers Filled With Holy Water Sell Out In Minutes

In addition to the holy water blessed by a priest, the white kicks feature a miniature crucifix, frankincense-scented insoles and a single drop of blood on the tongue to symbolize Jesus.

In order to create the aptly-named Jesus Shoes, the company gave a pair of classic Nike Air Max 97s a religious revamp, first filling the sneakers' transparent air-filled sole with holy water that it sourced from the Jordan River and then colored in order to make it more visible inside the shoe.

"I said, 'What would a collab look like with Jesus Christ?" Despite the hefty price tag - they're already sold out.

The "Jesus Shoes" weren't made in partnership with Nike. It's a play on Matthew 14:25, which describes Jesus walking on water. The shoe's bottoms are a reddish hue, alluding to the shoes popes used to wear and bear "MT. 14:25" on the front, which refers to Matthew 14:25 from the Bible.


Within one minute of being released on October 8, these iconic shoes had already sold out, but if you're willing to pay nearly double the original retail price, you can still pick up a few pairs on the StockX marketplace. The shoes are now being resold for over $3,000.

The completed product was sent to a handful of Instagram influencers and rapper A$AP Rocky, but Greenberg believes they went viral due to "sneaker heads" obsessively following the product tease online. Nike say it has nothing to do with the 'Jesus shoes.' MSCHF bought the sneakers at retail prices and added the "godly" frills itself.

Now MSCHF, which Greenberg says is "the anti, anti company", plans to introduce new concepts on every second and fourth Tuesday.

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