Facebook introduces new logo to differentiate it from its other brands

WhatsApp Facebook Logo Change

The app and website will keep its existing branding but the new design will be rolled out for its wider business, which owns a range of platforms including Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

The new logo, which is in capital letters, uses "custom typography" and "rounded corners" so the company's other products and app look different. "Looking forward to always clarifying if we mean FACEBOOK or facebook in every subsequent conversation", tweeted Ann Milicevic, co-founder of digital consulting firm Sparrow Advisers.

Lucio then lists the various apps that fall under the Facebook brand.

The point is to ensure that people who use those products know they're owned by Facebook, said Chief Marketing Officer Antonio Lucio.

The new logo will also be seen on the settings page of the app.

The new logo is expected to roll out to various Facebook-owned products in the coming weeks.


Many social media users exhibited collective bemusement over the rebranding, recalling how Facebook had started out life as "The Facebook" back in 2004, in a more innocent age.

But why is Facebook so keen to add its logo to Instagram and WhatsApp? Instead, it's about trying to reclaim any remaining goodwill users have towards Facebook's subsidiaries.

It should be noted that both Instagram and WhatsApp's founders departed the companies they had founded on not-so-good terms with Facebook CEO Mark Zuckerberg.

The Facebook logo is getting a refresh. The new wordmark incorporates the colors that represent all the properties-blue for the social network, green for WhatsApp and multi-colored for Instagram. We thought the company had already made things pretty clear when it rebranded earlier this year but clearly that was just the beginning.

Speaking to Bloomberg, Lucio says that changing the parent company's name was considered, but decided against because Facebook didn't want to appear to be hiding from its problems. Recent Ad Age Next events have sold out; register today.

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